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chrismachts
  • IndustryBeauty wholesaler with a store and an online shop
  • ServicesShop, automation, campaigns
  • Periodfour years
  • TechnologyOnline shop, custom CMS, stock management, Google Ads, social media, email marketing

Shop, store, stock and bookkeeping in one system.

Shop, CMS and stock management, automation, campaigns

Starting point

A beauty wholesaler with a store and an online shop. Over 60,000 products, sold to trade buyers and end customers. With that many products, every manual task takes time: updating content, checking stock, reordering, comparing prices, bookkeeping. On top of that, ad spend wanted to grow with every franc of revenue.

Goal

A business that can grow without the manual work growing with it. Shop, store and stock should show the same figures, and the system should take over repetitive work. New customers should come in predictably, and regulars should return at a lower cost.

What we did

  1. 01

    Online shop with its own CMS

    We built the online shop for over 60,000 products. Alongside it came a custom CMS for managing all content and products. Trade buyers and end customers find their products and order directly.

  2. 02

    Store, stock and online shop in real time

    We built the stock management and connected the store and the online shop to it. When an item sells in the store, the stock level in the shop is right straight away.

  3. 03

    Purchasing with automatic forecasts

    The system calculates order suggestions from sales data. Purchasing reorders on that basis.

  4. 04

    Automatic competitor price checks

    The system automatically compares prices with those of competitors. Nobody loses time comparing prices by hand any more.

  5. 05

    Automated bookkeeping

    We automated the bookkeeping, so entries no longer need to be typed in by hand.

  6. 06

    Google Ads for predictable demand

    First, we reached the people already searching for the products. That demand can be planned, measured and steered.

  7. 07

    Social media and email for repeat sales

    Then came social media and email. They bring regular customers back, so a repeat purchase costs less in advertising.

Result

Revenue grew with the system.

In four years, revenue rose from CHF 300,000 to CHF 1.4 million. Shop, store and stock stayed connected in real time throughout. Order suggestions, price checks and bookkeeping kept running automatically.

Revenue of the retail business over four years: year 1 CHF 300,000, year 4 CHF 1.4 million.
  • 60,000

    products in the shop and CMS

  • Real time

    store, stock and online shop connected

Result of a past project, not a promise for future projects.

This works for you too.

You run a store with an online shop, or want to start selling online? With us, shop, stock, processes and advertising come together at one table. We look with you at where manual work eats up your time, and share what worked in retail. A shop starts from CHF 1,900.

Shop & Payments

from CHF1,900

Fixed price based on effort

  • Your products, vouchers included
  • The usual payment methods, such as TWINT and card
  • Legal texts as templates

Call · free · no rush

Let's build something good.

At your pace, on equal terms. You tell us where things get stuck. We think along and tell you honestly what's worth doing.

We look forward to meeting you.

Rather start with a free website check?

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